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Bethard

In September 2018, Swedish Bethard launched its sportsbook on the Danish markets after, among other things, having operated in several Nordic markets, Germany and England. The Swedish bookmaker made his mark with great arm movements from the start when marketing with the Swedish legend, Zlatan Ibrahimovic.

Bethard has a wide selection of markets and an easy-to-use website, and overall looks like a strong competitor to the bookmakers in the Danish market.

Bet selection

It is clear that Bethard is targeting a wide variety of markets. There is a wide variety of sports to choose from, and games are offered on a wide range of matches, especially in major sports such as tennis and football. At the same time, there are plenty of niche sports like Finnish bollard and trotting.
Overall, there are plenty of opportunities, but Bethard does not differentiate in this area, as several of the biggest competitors have just as wide a selection.

Game Types

In the games of major sports, the range of games is wide with over 100 different choices. A month and a half before the Premier Leagues start, there are already over 80 types of bets on each match in the first round, which is roughly similar to the competitors in the market.

In addition to classic 1X2 bets, all types of over / under bets, Asian handicaps, corner kick games, etc. There are also a wide variety of special games, and in some large markets you can find player specials such as shots on targets, tackles and rescues.
In line with other bookmakers in the Danish market, there are lots of special games on everything from football transfers, politics, etc.

Today, Bethard has a strong focus on European top football, American sports, as well as having more games than many of the competitors on the ever-growing eSport.

Bethard odds

In the very large markets, Bethard has extremely competitive odds.
In larger markets a little further out in the future, the Swedish bookmaker mixes at the top of the market with nice repayment rates, and it will be possible here regularly to catch some great bets. In smaller markets, it is at the front end of the market with competitive odds, and in many cases it will also be possible to find the highest odds on the market.

At major football leagues such as the Premier League, Champions League and La Liga, Bethard has the ambition to offer the market's highest prematch 1X2 odds on the day of the match.

Bethard livebetting

Bethard has plenty of opportunities live - where you also experience a large selection of markets and odds on minor leagues in Asia, Africa, etc. In the biggest live markets, Bethard offers a huge range of games and is at the top of the live betting area.
In the small leagues, the range of betting is more limited, but Bethard typically has the most important markets, such as 1x2, result and over / under bets.

It is possible to combine live bets from different matches, and it is also possible to combine a bet from a live match with a prematch bet.

Website

Bethard's website is innovative with a menu on the left side of the screen with all available sports.
On the right side of the front page you will find the Quick Bets feature. Here, the bookmaker has selected a few outcomes of current matches, which you can quickly place an amount on. It seems like a service from the bookmaker's side as has been seen with competitors before, but this feature often strikes the less thoughtful customers, which in our eyes is a function you should always keep away from.

The live betting navigation is easy with a clear top menu that shows which sports can currently be played. If you click into a match with many markets, you can easily scroll down the page and find the right game, while also opening a top menu that allows you to sort between different game categories. This provides easy and clear navigation and experience. The website has a search box central which makes it easy to find specific matches quickly, which we also think is a 'must-have'.

Bethard mobile

Bethard does not currently offer a betting app, but on the other hand, the bookmaker has made their web version very mobile-friendly, so you can easily bet from your smartphone. The structure of the mobile version is clear and you have managed to maintain good navigation with the menu on the left and a menu at the bottom that links directly to the sportsbook, casino and login.

Support

Bethard responds to mail inquiries between 08:00 and 01:00, and the bookmaker offers assistance via live chat during the same period. The supporter is efficient and responds quickly to inquiries.

Bethard does not have a phone number to call and get support.

Conclusion

Bethard's very big selling point is to deliver the highest odds on the market, and while it may not necessarily apply to all markets at all times, the bookmaker is positioning itself well at the top of the Danish market. In general, there is a good selection of gaming opportunities, without the Swedish bookmaker really standing out from several of the competitors in the market. On top of that is a user-friendly site and great customer support - we expect Bethard to stay on the market in the future.